Big Mum's Samosas
Ecommerce and a drop strategy for a sell-out samosa brand
A fifty-year-old family samosa business, taken from phone orders to a shop that sold out every drop and took around £50,000 in its first six months.
Website Design & Digital ExperienceEmail Marketing & AutomationMarketing Strategy
IndustryFood & Drink
Timeline12 months · 2022
The Challenge
Fifty years of phone orders, and two ways to deliver.
Big Mum's had been making samosas from one family recipe for fifty years, and every order still came in by phone. Selling online meant more than a shop. They delivered two ways, locally themselves and nationwide by courier, so a single checkout had to work out which applied to each customer and charge for it correctly, without anyone sorting it by hand.
The Results
£50,000 in six months, selling out every drop.
Big Mum's went from phone orders to a shop that took around £50,000 in its first six months, with every drop selling out and the email list growing each time.
The Solution
We built the shop, then made it sell out.
We built the shop around how Big Mum's sells. The checkout works out whether an order is local or nationwide and prices the delivery to match, and we wrote that logic into the site rather than bolting on plugins that slow it down and break. Then the strategy: limited drops, made in batches that sell out, with everyone who misses one joining the list for the next. Each drop went out by email to a list we grew from the shop, so demand built ahead of supply.
The Outcome
A phone-order business, selling out across the country.
In its first six months the shop took around £50,000, every drop selling out. A business that had run on phone orders for fifty years was selling samosas across the country, with an email list that grew every time a batch sold out.
The strategy
Made in batches, sold until gone
