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Paid Media
Paid media is the fastest way to put your business in front of the right people. We run paid search, paid social, and paid shopping campaigns built to bring in customers who buy. Every pound tracked, every campaign accountable.
Paid search campaignsPaid social campaignsPaid shopping campaignsConversion-focused, properly tracked
What goes into great paid media
Paid Search
Google Ads that capture people already looking for what you offer.
Paid Social
Meta, TikTok, and more, reaching people before they're searching.
Paid Shopping
Product ads that put what you sell in front of ready buyers.
Campaign Strategy
The plan behind the spend: who, where, how much, and why.
Audience Targeting
Reaching the right people, so your budget isn't wasted on the wrong ones.
Ad Creative
Ads built to get noticed and earn the click.
Conversion Tracking
Proper tracking, so you know exactly what your spend is doing.
Reporting and Optimisation
Clear reporting and ongoing tweaks to keep performance climbing.
Paid that pays back
Paid media is the quickest way to get in front of new customers. It's also the quickest way to burn money if the targeting, the creative, or the tracking is off.
How we work
Our Paid Media process
01
Plan the approach
We start with your goals and your budget, then work out which channels, audiences, and campaign types will get you there. No spreading thin across every platform for the sake of it.
02
Build and launch
We set up the campaigns properly: targeting, creative, bidding, and conversion tracking. The tracking matters as much as the ads, because without it you're flying blind on what's working.
03
Monitor and optimise
Once live, we watch the numbers daily and adjust: pausing what's underperforming, scaling what's working, testing new angles. Paid media rewards attention and punishes set-and-forget.
04
Report and scale
You get clear reporting on what your spend returned, in the numbers that matter to your business. Then we use what we've learned to scale the winners and keep the return climbing.
A FEW HIGHLIGHTS
What the spend returns
A few highlights from real client work, picked because they show what paid media looks like in practice.
FAQsStill have questions?
Still have questions?
Let's clear them up.
What is paid media?
Paid media is any advertising you pay to place, across search engines, social platforms, and shopping feeds. It covers paid search (like Google Ads), paid social (like Meta and TikTok), and paid shopping. It's the fastest way to get your business in front of new customers.
How much should I spend on paid advertising?
It depends on your goals, your margins, and how competitive your market is. We'd rather start with a budget you're comfortable with, prove it returns, then scale, than have you overcommit on day one. The right number is the one that's making you money.
Which is better, paid search or paid social?
Neither is better, they do different jobs. Paid search captures people already looking for what you offer, so it's high intent. Paid social puts you in front of people before they're searching, building awareness and demand. A lot of businesses benefit from a mix, weighted toward whichever suits their goals.
How quickly will I see results from paid ads?
Faster than most channels. Campaigns can start driving traffic and sales within days of launching. That said, the first few weeks are about gathering data and refining, so the real performance usually settles in after the first month or two.
What's a good return on ad spend?
It varies massively by industry and margin. A 3:1 return works for some businesses and loses money for others. Rather than chasing a benchmark, we work out what return you need to be profitable, then build campaigns to beat it.
Do you create the ad creative too?
Yes. Copy, design, and creative direction are part of the service. Good targeting gets your ad seen, but the creative is what earns the click, so the two have to work together.
What platforms do you run ads on?
Google and Microsoft Bing for paid search, Meta, TikTok, and others for paid social, plus Google and Meta shopping for ecommerce. We recommend the platforms that fit where your customers are, rather than running everywhere by default.
Can you take over my existing ad accounts?
Yes. We often take over accounts that aren't performing, audit what's there, and rebuild from a clearer strategy. You keep ownership of your accounts and data throughout, we just run them better.