Musical Movements
End-to-end marketing for the UK's most-booked wedding DJ agency
One of the UK's most-booked wedding DJ agencies, with its whole commercial operation run by one team: website, SEO, CRM, sales, design and strategy.
Marketing StrategyWebsite Design & Digital ExperiencePaid MediaCRMAnalytics
IndustryEntertainment
TimelineOngoing · 2014
The Challenge
A business that needed more than an agency.
Musical Movements did not need a website here and some ads there. They needed the commercial side of the business run properly: somewhere for enquiries to land, a sales process to turn them into bookings, a brand that held up across every brochure and every touchpoint, and the search visibility to keep the enquiries coming. Most agencies handle one slice of that and hand the rest back. Musical Movements wanted the whole thing owned by one team.
The Results
Top of Google, and over 250 enquiries a month.
The site ranks first for the term couples search when they are ready to book, and around 250 enquiries a month follow. Each one lands in a single connected system that carries it from first click to booked wedding. Paid runs alongside to hold the top spot.
The proof
Ranked number one for "Indian Wedding DJ"
The Solution
We built the growth side of the business, and we run it.
We built one operation across the whole commercial side, so nothing gets lost in the handoffs between five suppliers who never speak. The strategy sets the direction. The website is built to rank and to convert, and the SEO earned the top spot for 'Indian Wedding DJ', the highest-intent term in the category, the one couples search when they are ready to book. Paid runs on top to hold both results on the page. Every enquiry lands in a CRM we set up and manage, then moves through a sales process we run, so a search turns into a booked wedding rather than a lead that goes cold. The design work, brochures and print included, keeps the brand looking the part at every point a couple touches it.
The build
The website
The scope
More than a website
The Outcome
A business that runs like one joined-up system.
Musical Movements ranks number one for the term every couple types, and around 250 enquiries a month land in a single system that carries each one from first click to booked wedding. The brand looks sharp across every brochure and every page, and the whole commercial side runs to one plan.