The Bando
Brand, website and marketing for a luxury events brand booked worldwide
A luxury events brand launched from zero in 2023. Brand, website, brochure, ads and CRM, all built by one team. It now performs over 100 events a year, from Dubai to London.
Marketing StrategyWebsite Design & Digital ExperiencePaid MediaCRM
IndustryEvents
TimelineOngoing since 2023 · 2023
The Challenge
A luxury launch with no brand, website or way to book.
The Bando was a new, high-end offering entering the luxury events world in 2023, bringing something the market had not seen before. Luxury is unforgiving: the brand has to look immaculate before anyone will pay premium prices, and a client booking a six-figure event will not take a chance on something that looks unproven. There was no brand identity, no website, no marketing and no system to handle the enquiries a launch would create. The entire commercial foundation had to be built from scratch, and it had to feel worthy of the world's most prestigious venues from the very beginning.
The Solution
We built the brand, and the machine to sell it.
The Bando needed one consistent, considered experience from the first touchpoint to the last. So we built everything around that. The brand identity, a website that shows the quality of their performance, and a printed brochure to impress their target client. Paid advertising put the brand in front of the right people and brought enquiries in at an average CPL of £7. Every enquiry lands in a CRM we set up and manage, so nothing slips through. Brand, site, print, ads and CRM, built to work as one.
The Results
Over 100 events a year, at the world's most prestigious venues.
The Bando started with nothing: no brand, no website, no way to be found or booked. Three years on, they perform over 100 events a year at some of the world's most prestigious venues, from Dubai and Montenegro to London.
The brand
Built to look worthy of the venues
The Outcome
A brand booked at the world's most prestigious venues.
Since launching in 2023, The Bando has performed over 100 events a year, from Dubai and Montenegro to venues across Africa and the most prestigious names in London. Paid social brings enquiries in at around £7 cost per lead. The brand looks the part everywhere a client meets it, from the first ad to the signed booking.